Adwords Keyword Research Tools & Tips to Find Profitable Keywords

Adwords keyword research tools are valuable and essential to anyone using Google Adwords to promote their websites. Most people think that such keyword research tools are only capable of pulling out huge keyword lists to be used in their Adwords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in digging out useful information about keywords that could be used for other PPC campaigns and even for search engine optimization. Let's learn several useful Adwords keyword research tips and why Adwords keyword research tools are so powerful in reaping lists of profitable keywords.

One quick keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is necessary. Brainstorm and start off with a few keywords, perhaps 5 main keywords associated with the product. You may wish to use several free online Adwords keyword research tools such as:

1. Overture Keyword Suggestion Tool

Search for the main keywords and copy down the lists of related-keywords in a Notepad file. Dig 1 more level into each related keyword to find variations/extensions of the root keywords. These keywords are what we call long-tails. Example, "best online Adwords keyword research tools" is a long tail from the root keyword phrase "Adwords keyword research tools".

2. Google Search Engine

Find and visit each of the top 10 search engine results for your targeted main keywords. Go to your internet browser under "View", click on "Page Source" to display the meta-keywords. Copy them. These are golden keywords and phrases that expert webmasters have painstakingly researched. They are yours free.

3. Google Adwords Keyword Research Tool

This is the web address https://adwords.google.com/select/KeywordToolExternal. This free Adwords keyword research tool is a handy tool. Make use of the "Site-Related" tab to make interesting discovery of keywords targeted by top ranking websites. You would be pleasantly surprised at some of the keywords which you would never have thought of.

The second Adwords keyword research tip is a sneaky. It is like an espionage mission - I will teach you how to spy on competitors who are advertising in Adwords. With your keyword list, key in one main keyword and take note of the websites that show up in the Adwords text ad on the right in Google. Repeat this for all the 5 main keywords and see if there is a common website that shows up all the time.

Target this website to spy on. Open a Microsoft Excel document and list down all the keywords in your list that this competing website shows up for. Observe the list of keywords over a period of 1 - 4 weeks and see if this website still appears for each of the keyword. Eliminate those which dropped out and retain those that it is still targeting. There is good reason to do so as there is a likelihood that these are profitable keywords/phrases that continue to make money for the website. This explains why it is paying big bucks to stay within top 5 in the Adwords for these keywords.

Did you know that some expert marketers are employing these secret Adwords keyword research tips and tricks to earn outrageous amounts of money? Not only so, they are using Adwords keyword research tools to automate these otherwise manual and tedious tasks. Imagine how painful and time-zapping to do this for one product, not to mention repeating them to dozens of websites and products. Learn how you can be like them and start using secret keyword research tips from my free ebook which you can download at my blog. You would also discover which Adwords keyword research tools can explode your earnings almost instantly.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author. Learn keyword research tips, read reviews of general and Adwords keyword research tools like Keyword Elite, Rapid Keyword, etc and find out how these tools can automate keyword research for SEO and PPC campaign needs at KeywordElite-Tool.blogspot.com.

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Keyword Tools For PPC Campaigns and Search Engine Optimization

What I am going to provide in this article is a brief explanation of why using a research keyword tool is important for you and your marketing strategies. You may find that one of these tools is all you need. Others may find that they need a series of tools to really find the keywords they need.

This article features a complete list of the leading and most effective keyword suggestion and analysis tools that I and several other thousands of internet marketers use, to get the most profitable low-bid keywords that are worth a gold mine.

Why Do I Need a Keyword Suggestion Tool ?

On the internet, every keyword is a market to itself, keyword are where you sales start. All of us use search engines and suitable keywords to find the exact information we need. How would the search engines know what we are looking for if publishers would not highly optimize their content ?

Successful Pay-Per-Click Campaigns

Using the right keywords, any internet marketer can have his ads appearing in the sponsored links results when a potential customer is searching for products related to his business.

Basically everything is pretty simple. Customers search for their desired keywords in order to find the exact products they need, using short or long tail keywords. That is exactly what you are looking for. Once the keywords are entered the search engine listing and the sponsored links pop-up, that is the place where you want to be listed in order to get highly targeted customers to your site.

Instead of paying huge amounts of money on PPC campaigns you can start optimizing your site with the most suitable and valuable keyword phrases. This is where the keyword suggestion tools come in. I have spend over 6 months using the free suggestions tools and nearly gave up, until I found two suggestions tools that are worth millions. They make all your work easier, spy on the competition, give you the most effective and profitable keyword suggestions. 'Spying on the competition' means you can duplicate the same success that other thousands of marketers have using the exact same keywords.

How to use a Keyword Suggestion Tool ?

1. Search volume. This shows you how many people are searching a specific keyword phrase, is it a highly searched keyword? The higher the number the greater the competition.

2. Competition. This part tells you how many other marketers are competing for the exact same keyword. Usually if the number is higher that means there are higher bids in the PPC (pay-per-click) campaigns.

3. Estimated cost per click (CPC - Average Bids) Keyword suggestion tools are great for several reasons but this one is one my favorite. If you have spent hours and hours researching low-bid keywords, then you don`t really have to worry anymore. Keyword suggestion tools give you an estimated cost per click amount for each and every keyword result you get. You`ll either see cents or they can be estimated in dollars for the high competitive keywords.

4. Keyword variations. The tool, based on an initial keyword root typed in, would generate short or long keyword phrases that are variations,extensions, synonyms or plurals. Keyword trends are always changing that is why using a keyword suggestion tool is always a must. The keyword variation factor is something that is important for improving your PPC campaigns or the organic search traffic. Real brainstorming.

Recommended Tools

Micro Niche Keyword Finder

Micro Niche Keyword Finder is a keyword research and keyword analysis tool that competes with the top ones on the market. It helps you find relevant keyword phrases for your niche market business or being an affiliate. To be more exact profitable gold mine long tail keywords with low competition are what we are all looking for.

Wordtracker Keyword Tool

Leading keyword analysis and keyword suggestion software. Wordtracker has proved to be the most effective either you are optimizing your site or running PPC Campaigns. Thousand of affiliate marketers are using it.

SEO Elite

I personally use this one, for all my sites. SEO Elite is in the 'Elite Series' developed by top marketer Brad Callen. Brad has also developed Keyword Elite another leading seo optimization software. If you are just starting in the SEO field or developing websites and you plan on ranking a couple of websites for a long term then I would recommend this product.

Keyword Suggestion Tools are a webmasters weapons to succeed, without them no-one could ever reach such high ranking positions nor successful PPC campaigns.

Alexandru Matei is an internet marketing enthusiast with background marketing in the software, health and gambling industry. You can read his complete reviews for Wordtracker [http://www.affiliate-secrets.info/wordtracker-keyword-tool/] Keyword Suggestion Tool, Micro Niche Finder and SEO Elite [http://www.affiliate-secrets.info/seo-elite/] right at his website Affiliate Secrets.

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Keyword Research Guide - Create Keyword Lists, Keyword Tools and Long Tail Suggestions

Keyword Research Intro

In this chapter I shall be discussing the importance of choosing the right keywords, where to find them and what to do with them. Following my advice can greatly increase the amount of traffic you currently receive which, in theory will result in increased sales.

Keyword Research is possibly the most important online marketing technique to get right. If you just guess what people are looking for, you take the risk that you'll be wrong, consequently missing out on huge traffic potential. So why take that risk when keyword research can give you a tremendous insight into what people are really looking for?

Step 1 - Create a list of basic keywords

Jotting down notes will get you started, but it won't give you any where near the full list of possibilities. Nevertheless, writing down what you believe to be good keywords is the best way to start.

When I start a new keyword project, my preferred method is to write down a few keywords then research competitors to see what they are doing. I read through their sites and note down the main ideas and concepts that are covered, and list what I believe to be the main keywords. I usually look at 10 websites to get a good idea of the important issues and ideas that are currently being discussed in my target industry. A great tool to check out your competition is SpyFu.

For this exercise I'll make a list of around 20 main keyword ideas. The next step is to put these keywords into a Keyword Suggestion Tool to find out how popular they really are.

Step 2 - Input Basic Keywords into a Suggestion Tool

At this point you should have a notepad with a list of keyword ideas that you believe to be the most important. Great! Now we shall visit a few keyword suggestion sites to see if you are right.

My first port of call is usually Google's free keyword suggestion tool. Primarily targeted towards AdWords users, this tool will tell you how many times a keyword gets typed in each month on Google and suggests related terms.

For example if I type in Web Design the tool generates a list of 150 keyword combinations that contain Web Design. I get results like dynamic web design, web design companies in London, budget web design etc. I only choose the keywords that are related to my business profile as you will find some keywords that don't fit.

Use that list that you created in Step 1 and type in each keyword to find related terms. This process is time consuming but should give you hundreds of keyword suggestions. Save them somewhere on your computer, preferably in Excel format. Group them into themes - for example brochure design can be grouped with name badge creation as part of a major section on graphic design.

Step 3 - Advanced Keyword Suggestion

There are other keyword tools out there that will provide you with more advanced keyword information. You will be required to pay a small fee to use them and some of them offer a free trial. Although they are not essential, using them will provide you with a better keyword set.

Wordtracker

Wordtracker is one of the most comprehensive keyword research tools on the market and offers you a free trial to test it out. The full version of Wordtracker gets keywords data from 8 major sources, including Google, MSN and Yahoo. Their keyword database is made up of around 300 million keywords typed in over the last 90 days. The interface can be daunting to start with but creating basic reports and saving them is pretty straightforward. After a short while you will be generating thousands of powerful keywords in just a matter of minutes.

Keyword Discovery

This is my personal favourite and I highly recommend you check this tool out if you are serious about keyword research. The interface is simpler to use compared to Wordtracker; making saving projects a breeze. Their keyword database is much larger too; an estimated 32 billion searches are compiled from over 180 search engines. Instead of comparing data over 90 days Keyword Discovery gives you the chance to compare over a 12 month period which is perfect for analysing seasonal trends.

Step 4 - Find Long Tail Keywords

If you want to see first page rankings within a month or two then targeting the long tail is an absolute must. The Long Tail are those 3 and 4 keyword phrases which are very specific to whatever you are selling. Going back to the web design example, my long tail keywords would be small business web site design, award winning web design and web design companies London. It is easier to get high rankings with long tail keywords than it is with shorter more competitive keywords such as web design or graphic design. Not only are they easier to rank for but they generally convert into sales better than generic searches. So where do you find long tail keywords?

You will be able to find suitable long tail keywords using Google's free keyword tool but to get quality and accurate long tail keywords it's recommended you use Wordtracker or Keyword Discovery. Simply input the keywords you have amassed in steps 1 & 2 and look for related terms that are less generic and more specific.

Next, look at the daily search counts to get an idea of the relevant importance of each term. Don't be put off by low numbers; you may find you can jump straight to the first page when targeting that term and although there may be low traffic you could find it converts well. Using this technique, you can very quickly build up a matrix of hundreds, if not thousands, of quality keywords directly related to your business.

Just remember that keyword research should be an ongoing process and it's important to experiment with different keyword combinations. If you feel like this is too much for you to handle Persona can take care of your keywords research. Contact us to find out more.

Step 5 - Input those keywords into your content

Now that you have established your target keywords, you're ready to start creating your content and insert those keywords into the relevant sections. We'll look at how to do that in the next article of the series.

This article is part of a series of Internet Marketing guides created to help your business grow online. Find more information on Online Internet Marketing [http://www.per-so-na.com/marketing]. You may also be interested in User Experience Design [http://www.per-so-na.com/experience]. See my blog to find out Make your own website.

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